Beginner's guide to SEO campaigns

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. By determining the meaning of each word, it disambiguates the other words …

more ...

Take care when dealing with link bait

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. With tens …

more ...

Reasons why marketers love hits

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...


Things you most likely didn't know about organic links

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

more ...

Learn to do indexed pages like a professsional

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Once you create your blog, stick to …

more ...

Interesting analysis tactics that can help your business grow

It is not uncommon for Internet users to only review the first few results when they search for a particular term. Most marketers believe getting a product noticed has become increasingly difficult. Anchor text plays a great role in determining relevancy. That's why old SEOs tend to get thousands anchor …

more ...

How to learn about widgets in a few hours

Quality link building is more about creating relationships, not exchanging links. Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search …

more ...

Unexpected ways quality can impact your marketing efforts

Remember; never, ever, ever write your own reviews. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Google has adopted …

more ...

Remember that search queries make the web go round

Many times, both consumer and business-to-business segments are present. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Many …

more ...

Having fun with page rank

Who wants to chase links for months, only to see no real SEO success at all? Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have …

more ...

Google Ranking Factors

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. When selecting keywords, you should also keep …

more ...


The best advice I've listened to about inbound links

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. Social media was new and trying to …

more ...

Write a 1000+ words article about googlebot crawlers

After content has been written. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query …

more ...

Learn to do local search like a professsional

An integrated approach times the release of individual campaign components in a manner that maximizes a customer's journey from awareness to purchase. To do so, you'll need to analyze the following for each site to determine if you can outrank them. You can speed up the process of getting useful …

more ...

Find a simple guide to organic links and read up about it

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. With content being king, some companies will do whatever they can to beef up the content on …

more ...

I bet you didn't know this about onsite SEO

Each blog post also contains a keyword-rich subdomain with the date and title. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. The robots exclusion standard or robots.txt, is a standard used by websites to communicate …

more ...

Very Slow Pages

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. Whether across different media or …

more ...


Consistent doesn't mean identical. when you're discussing SERPs

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

more ...

Design + web crawlers = Greatness

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

more ...

Establishment of Specifications

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. What pivotal role does communication play in all marketing and advertising programs? Assess your existing link profile, and the profiles …

more ...

How can you enhance the user experience?

Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. Exact match Domains (EMD) When the search program doesn't reach into the right areas, the program can be rendered ineffective. The planning and strategy phase …

more ...


My thoughts on quality

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …

more ...


The professional approach to doorway sites

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …

more ...

The secret to finding world class tools for inbound links

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Some people say Bing stands for "Because It's Not Google." There's some effort to collect …

more ...

Understanding backlinks

The easier you make it for people to read your content, the more of it they absorb. What makes SEO so hard? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

more ...

Wait. Is white hat SEO really that simple?

When one brand suffers, it can impact the sales of the other. Sometimes you just have to be creative. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you …

more ...

Want a thriving business? Focus on authority sites

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). 80% of traffic to a website begins with a search query and 60% of clicks (to …

more ...