In some instances, computer simulations can be developed to model the relationship between advertising or promotional expenditures with sales and profits. HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google's good books. Why is …

URL rewriting goes back to the Apache web server and the mod_rewrite module. There are also companies who sit between both camps almost grey hats so to speak. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. My grandson would love …

And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. For example, let's say you own a website that sells …

It is important to have backlinks from quality sites, and those backlinks should be contextual. During the taxonomy development phase, content managers can sometimes get carried away with category creation. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular) you …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. By determining the meaning of each word, it disambiguates the other words …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. With tens …

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

As technology evolved, the use of keywords by search engines has become obsolete. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Content: In the texts on the website, the keyword is used practically in every sentence. Imagine having a fun-packed antique rocking horse in …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Once you create your blog, stick to …

It is not uncommon for Internet users to only review the first few results when they search for a particular term. Most marketers believe getting a product noticed has become increasingly difficult. Anchor text plays a great role in determining relevancy. That's why old SEOs tend to get thousands anchor …

Quality link building is more about creating relationships, not exchanging links. Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search …

Remember; never, ever, ever write your own reviews. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Google has adopted …

Many times, both consumer and business-to-business segments are present. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Many …

Who wants to chase links for months, only to see no real SEO success at all? Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have …

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. When selecting keywords, you should also keep …

Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a …

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. Social media was new and trying to …

After content has been written. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query …

An integrated approach times the release of individual campaign components in a manner that maximizes a customer's journey from awareness to purchase. To do so, you'll need to analyze the following for each site to determine if you can outrank them. You can speed up the process of getting useful …

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. With content being king, some companies will do whatever they can to beef up the content on …

Each blog post also contains a keyword-rich subdomain with the date and title. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. The robots exclusion standard or robots.txt, is a standard used by websites to communicate …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. Whether across different media or …

Yes, I said six months. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. The order that websites …

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. What pivotal role does communication play in all marketing and advertising programs? Assess your existing link profile, and the profiles …

Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. Exact match Domains (EMD) When the search program doesn't reach into the right areas, the program can be rendered ineffective. The planning and strategy phase …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …

Now, in modern SEO, we have to do really really good content to earn those quality links. Backlinks are the foundation of Google's algorithm for determining a site's page rank. SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times …

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Some people say Bing stands for "Because It's Not Google." There's some effort to collect …

The easier you make it for people to read your content, the more of it they absorb. What makes SEO so hard? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

When one brand suffers, it can impact the sales of the other. Sometimes you just have to be creative. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you …

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). 80% of traffic to a website begins with a search query and 60% of clicks (to …