Remember that search queries make the web go round

Many times, both consumer and business-to-business segments are present. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Many …

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Focus on ROI Instead of long tail search

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Consumers encounter these elements as they interact with a company …

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Having fun with page rank

Who wants to chase links for months, only to see no real SEO success at all? Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have …

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Google Ranking Factors

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. When selecting keywords, you should also keep …

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The best advice I've listened to about inbound links

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. Social media was new and trying to …

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Here is a quick way to solve a problem with citations

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If your business has a physical location (address), open …

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Maybe Google algorithms will be a thing of the past

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose …

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Create a search marketing strategy based on backlinks

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines To reach consumers, marketers recognize that today's consumers use multiple devicesin several …

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Write a 1000+ words article about googlebot crawlers

After content has been written. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query …

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My thoughts on Google algorithms

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. If users see your page simply spamming keywords with little regard for creating engaging …

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Learn to do local search like a professsional

An integrated approach times the release of individual campaign components in a manner that maximizes a customer's journey from awareness to purchase. To do so, you'll need to analyze the following for each site to determine if you can outrank them. You can speed up the process of getting useful …

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Don't forget about hits

Your potential visitors rely on Google because they know it provides high-value results for their search queries. Subheads help break up the text on a page, making it easier to read. Keywords are mainly the products and services that you provide. Content machines used to develop content primarily for search …

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Find a simple guide to organic links and read up about it

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. With content being king, some companies will do whatever they can to beef up the content on …

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I bet you didn't know this about onsite SEO

Each blog post also contains a keyword-rich subdomain with the date and title. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. The robots exclusion standard or robots.txt, is a standard used by websites to communicate …

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Clear and unbiased facts about link exchanges

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

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Very Slow Pages

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. Whether across different media or …

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Are you making these meta tags mistakes?

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. The main reason to disavow links is to protect the site from bad links that are harming the its reputation (and thus its rank on the Search Engine Results Page …

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Can nofollow links really make a difference?

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly …

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Consistent doesn't mean identical. when you're discussing SERPs

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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Contribute to the conversation

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs …

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Design + web crawlers = Greatness

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Education is the best legacy when it comes to landing pages

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. Long form content is an inbound …

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Establishment of Specifications

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. What pivotal role does communication play in all marketing and advertising programs? Assess your existing link profile, and the profiles …

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Everything you need to know about page impressions

So getting your website higher in the search engines is extremely important. Effective marketing communications influence consumer attitudes. Body keywords still have their use, however. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics …

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Follow a consistent cadence towards RSS feeds

An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader or one that dominates an industry. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general …

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Fun with LSI for now

Instead, the consumer buys the brand he likes the best or the one that incites positive feelings. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. They can …

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How can you enhance the user experience?

Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. Exact match Domains (EMD) When the search program doesn't reach into the right areas, the program can be rendered ineffective. The planning and strategy phase …

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How we improved our javascript in two days

Uploading your sitemap to Google can have a positive impact on SERPs. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is …

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I don't want to spend this much time on link building . How About You?

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

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Learn how to start with walled garden sites

Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. By putting out content, not only does it help you create brand awareness, foster …

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Less is always better when it comes to link research

Content marketing can be used to provide useful information and product-use solutions to customers. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google historically …

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Maybe trust rank will be a thing of the past

Hungry people tend to pay closer attention to advertisements and other information about food. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings. Using too …

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My thoughts on quality

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …

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My thoughts on white hat SEO

There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check …

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Natural building blocks for your site

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Having proper meta tags is essential. Be advised that certain keywords can be more expensive than others. How well written your content is and how much it brings value …

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