Hungry people tend to pay closer attention to advertisements and other information about food. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings. Using too …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …

There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Having proper meta tags is essential. Be advised that certain keywords can be more expensive than others. How well written your content is and how much it brings value …

For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. The robots tag can help with that process. Organic results can be lifted up with the combination of conversion and SEO plans. In the coming times, content from social media such as Facebook, Twitter …

Now, in modern SEO, we have to do really really good content to earn those quality links. Backlinks are the foundation of Google's algorithm for determining a site's page rank. SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times …

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Some people say Bing stands for "Because It's Not Google." There's some effort to collect …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Traffic from external backlinks are counted as referral traffic in Google analytics. If you make poor keyword selections, you are …

The easier you make it for people to read your content, the more of it they absorb. What makes SEO so hard? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. This is true especially for tech-savvy individuals. Planning keyword targets and goals together is of the utmost importance for all outbound communications. In SEO …

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

When one brand suffers, it can impact the sales of the other. Sometimes you just have to be creative. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you …

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). 80% of traffic to a website begins with a search query and 60% of clicks (to …

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Many sites are taking advantage of SEO. The main purpose of categories and tags are to help …

It requires optimizing content, programming, and understanding how search engines work. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Instead of asking yourself "How can I make more sales?" consider replacing it with "What does my audience need?", "What …