Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines To reach consumers, marketers recognize that today's consumers use multiple devicesin several …

After content has been written. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. If users see your page simply spamming keywords with little regard for creating engaging …

An integrated approach times the release of individual campaign components in a manner that maximizes a customer's journey from awareness to purchase. To do so, you'll need to analyze the following for each site to determine if you can outrank them. You can speed up the process of getting useful …

Your potential visitors rely on Google because they know it provides high-value results for their search queries. Subheads help break up the text on a page, making it easier to read. Keywords are mainly the products and services that you provide. Content machines used to develop content primarily for search …

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. With content being king, some companies will do whatever they can to beef up the content on …

Each blog post also contains a keyword-rich subdomain with the date and title. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. The robots exclusion standard or robots.txt, is a standard used by websites to communicate …

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. Whether across different media or …

Yes, I said six months. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. The order that websites …

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. The main reason to disavow links is to protect the site from bad links that are harming the its reputation (and thus its rank on the Search Engine Results Page …

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly …

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs …

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. Long form content is an inbound …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. What pivotal role does communication play in all marketing and advertising programs? Assess your existing link profile, and the profiles …

So getting your website higher in the search engines is extremely important. Effective marketing communications influence consumer attitudes. Body keywords still have their use, however. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics …

An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader or one that dominates an industry. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general …

Instead, the consumer buys the brand he likes the best or the one that incites positive feelings. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. They can …

For others, the Internet is their lifeline and the core of their business model. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. SEO isn't an exact science. Unfortunately, Google hasn't …

Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. Exact match Domains (EMD) When the search program doesn't reach into the right areas, the program can be rendered ineffective. The planning and strategy phase …

Uploading your sitemap to Google can have a positive impact on SERPs. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's not only hard to grab your target audience's attention but also difficult to outrank your competitors on Google …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely …

Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. By putting out content, not only does it help you create brand awareness, foster …

Content marketing can be used to provide useful information and product-use solutions to customers. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google historically …

Hungry people tend to pay closer attention to advertisements and other information about food. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings. Using too …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …

There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Having proper meta tags is essential. Be advised that certain keywords can be more expensive than others. How well written your content is and how much it brings value …

For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. The robots tag can help with that process. Organic results can be lifted up with the combination of conversion and SEO plans. In the coming times, content from social media such as Facebook, Twitter …

Now, in modern SEO, we have to do really really good content to earn those quality links. Backlinks are the foundation of Google's algorithm for determining a site's page rank. SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times …

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Some people say Bing stands for "Because It's Not Google." There's some effort to collect …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Traffic from external backlinks are counted as referral traffic in Google analytics. If you make poor keyword selections, you are …

The easier you make it for people to read your content, the more of it they absorb. What makes SEO so hard? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. This is true especially for tech-savvy individuals. Planning keyword targets and goals together is of the utmost importance for all outbound communications. In SEO …

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

When one brand suffers, it can impact the sales of the other. Sometimes you just have to be creative. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you …