Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. A URL is more important than you may think it is. Your website's URL structure …

As technology evolved, the use of keywords by search engines has become obsolete. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Content: In the texts on the website, the keyword is used practically in every sentence. Imagine having a fun-packed antique rocking horse in …

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

You can't game the system. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore …

Many times, both consumer and business-to-business segments are present. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Many …

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Consumers encounter these elements as they interact with a company …

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

Now, in modern SEO, we have to do really really good content to earn those quality links. Backlinks are the foundation of Google's algorithm for determining a site's page rank. SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times …

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Many sites are taking advantage of SEO. The main purpose of categories and tags are to help …