Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and …

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. You can't buy …

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If your business has a physical location (address), open …

Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. With content being king, some companies will do whatever they can to beef up the content on …