Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? If you've accidentally updated the robots.txt file to tell Google not to index mass portions of your site (it happens more often than you think), you'll obviously lose significant …

This would be useful to your readers and helps make your site look good in Google's eyes. What factors do you need to bear in mind? Does keyword usage still apply? They may have value for someone looking for a particular news report from an earlier period. Have you seen …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. With tens …

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Once you create your blog, stick to …

To facilitate easy navigation, the homepage has links to each of the category pages. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Anyone who can go to google and type in …

Remember; never, ever, ever write your own reviews. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Google has adopted …

Yes, I said six months. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. The order that websites …

For others, the Internet is their lifeline and the core of their business model. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. SEO isn't an exact science. Unfortunately, Google hasn't …

Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. By putting out content, not only does it help you create brand awareness, foster …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping …