Keyword cannibalization is so called because you're 'cannibalizing' your own results - you're splitting CTR, links, content, and (often) conversions between two pages that should be one. Through checkout scanners, retailers know which products and brands are selling. The most famous reason for shrinking links with a url shortener was, of …

Of course, any metric or indication of lukewarm results can and should trigger you to perform an audit. You can make up a new keyword and add it to your page, but it's unlikely other web pages will add your keyword. The tricky thing about content marketing is that its …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. You might already know that there?s no way to discern in …

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Google, for example, uses focused crawling at least with regard to the fact that rarely …

The data backs up these claims. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from …

Use Google's Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. You basically need to provide what you could call "clues" that search engines use to understand content/photographs …

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. What value you'll be increasing it to depends; if you're using a …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. If users see your page simply spamming keywords with little regard for creating engaging …

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

Hungry people tend to pay closer attention to advertisements and other information about food. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings. Using too …

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …