Things you most likely didn't know about stickiness

Use Google's Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. You basically need to provide what you could call "clues" that search engines use to understand content/photographs …

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My thoughts on Google algorithms

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. If users see your page simply spamming keywords with little regard for creating engaging …

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Design + web crawlers = Greatness

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Maybe trust rank will be a thing of the past

Hungry people tend to pay closer attention to advertisements and other information about food. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site's rankings. Using too …

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The professional approach to doorway sites

If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Don't let your evergreen content get buried on your website-make it easy to find. The reality is that, for many businesses, 10-20 high-quality links will lead to …

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