Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. For example, let's say you own a website that sells …

It is important to have backlinks from quality sites, and those backlinks should be contextual. During the taxonomy development phase, content managers can sometimes get carried away with category creation. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular) you …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Where you'll need to cruise for ideas is dependent on what you're working on. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for …

Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. What pivotal role does communication play in all marketing and advertising programs? Assess your existing link profile, and the profiles …