Taking maximum control of both structured and unstructured citations is one of the most obvious and sensible ways to achieve a high degree of ownership. If you use the REFRESH meta tag, you can expect search engines to ignore the article (unless it's a very slow refresh rate of over …

By putting in your top competitors' sites in for comparison, you can begin to identify possible reasons why they might be outranking you. Who wants more traffic? Book in for a Lucy Hall signature service that combines cutting-edge style with everyday wearability. This CDFR where you warm up clients before …

These days, designers have a useful tool available to them: Cascading Style Sheets (CSS). If you are talking about the types of goats on your farm, don't make the description or title about llamas! A lovely gift like a sheep toilet roll holder does it not reveal the image the …

A/B testing is not something that's exclusive to paid search, for example. Look into their background and really get a good grasp on what it is that they do. If you bought me a giraffe toilet roll holder then I would be happy. The Lincolnshire Direct PRECISE AND FAST …

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't just mean "well-written" content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly …

It is something of a copycat set-up to Google, but that's not to say it is without value. In case you aren't familiar, "rich snippets" are the bits of information that you see alongside major entries in Google's (and other search engines') SERPs. The output of the maintenance phase is …

And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. By determining the meaning of each word, it disambiguates the other words …

Quality link building is more about creating relationships, not exchanging links. Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs …

Content marketing can be used to provide useful information and product-use solutions to customers. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google historically …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Having proper meta tags is essential. Be advised that certain keywords can be more expensive than others. How well written your content is and how much it brings value …

It requires optimizing content, programming, and understanding how search engines work. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Instead of asking yourself "How can I make more sales?" consider replacing it with "What does my audience need?", "What …