So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. By determining the meaning of each word, it disambiguates the other words …

Quality link building is more about creating relationships, not exchanging links. Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs …

Content marketing can be used to provide useful information and product-use solutions to customers. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google historically …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Having proper meta tags is essential. Be advised that certain keywords can be more expensive than others. How well written your content is and how much it brings value …

It requires optimizing content, programming, and understanding how search engines work. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Instead of asking yourself "How can I make more sales?" consider replacing it with "What does my audience need?", "What …