Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other …

Under this definition, link building refers to any strategy you use to attract links to your website. Publish and promote your content through Facebook, Twitter, and LinkedIn, and reach out to new contacts to build your audience. Spend a few days in a city and then take off on an …

Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Quality outreach with a large quantity of prospects will ultimately yield a return. Would storytelling in business be a likely mechanism for your …

Mobile differs from other media in ways that result in both opportunities and challenges for marketers. Identify the keywords related to your niche and select the competitive ones you want to rank for. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on …

Getting your website indexed is the only way that Internet marketing can be successful. It's the entire starting point. Without indexation, you're doomed. If you're not clear on what RankBrain is, you're not alone; it sounds like something straight out of science fiction. SEO is not just one technique, if …

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. Social media was new and trying to …

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Traffic from external backlinks are counted as referral traffic in Google analytics. If you make poor keyword selections, you are …

When one brand suffers, it can impact the sales of the other. Sometimes you just have to be creative. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you …